The White Wolf Rafting Difference

White Wolf Rafting - Canmore, Alberta - Hold OnIf you’re looking to book a river raft tour in the Bow Valley, including Canmore, Banff and Kananaskis, there are a lot of different tour companies to choose from. Aside from price, it can be hard to know what the difference is between the different tour companies. Your tour experience is made up of so much more than just your time on the river. There’s the booking process, customer service, staff, office, transport, equipment, gear and the post-tour components to consider.

We know what it’s like, you’ve got one chance to get out on the river on a true Rocky Mountain adventure, you want to make sure you choose the right company to ensure you and your friends have the best possible experience.

Here are a few reasons why we think White Wolf Rafting is your best option!

Epic River Raft Tour Experiences

We started White Wolf Rafting because we wanted to share our love for outdoor adventures in the Rocky Mountains with others. As a locally owned and operated family business we take immense pride in our guest’s experiences. Our family founded our sister company, Snowy Owl Sled Dog Tours™, Canmore’s most popular sled dog tour company, over three decades ago!

We’re known for offering high-quality tour experiences and for having exceptional guides. Your safety and the quality of your experience is always our number one priority. Our 5-star reviews on Google, TripAdvisor and Facebook tell you everything you need to know!!

White Wolf Rafting - Canmore, Alberta - River Manager - Will HarrisonExceptional Tour Guides

We’re known for having the best guides! We only hire the best staff because we know how important guides are to your tour experience. We look for guides that not only have the right river rafting skills, but also fun personalities. Using our extensive guiding experience in instructing backcountry tours, we ensure we have a kickass team that are trained to deliver the best tour experience. Our rafting guides boast exceptional resumes with rafting experience from all over the world! Just wait until you hear their stories…

Exemplary Customer Service

We’re committed to providing you with superior, personalized customer service and clear communication. White Wolf Rafting’s friendly staff are waiting to help you find the right tour. Once you’re booked, our detailed tour emails include your confirmation, weather notices and tour reminders. We also offer high-quality rental attire to help ensure you’re prepared for your rafting adventure.

Free Professional Photos

One way we add value is by providing our guests with free professional photographs from their tour. Our photographer, Boris waits mid-tour to snap some fun photos of you and your group and then we have this ready for you by the end of your tour.

Your photos are on a flash drive so they’re easy for you to share with your friends and family.

As you’re probably aware, other companies charge extra for this! If you’ve been on a winter tour with our sister company Snowy Owl Sled Dog Tours™ you’ll recognise Boris as he’s also our winter tour photographer. He’s been with our company for almost two decades so he’s very skilled at capturing epic action shots, as well as occasionally capturing some hilarious blooper shots.

Quality Gear & Equipment

White Wolf Rafting - Canmore, Alberta - Wetsuits

The quality of your tour experience is our number one priority that’s why all of our river rafting gear and equipment is new, high quality and super clean.

Your safety is also extremely important to us, which is why all of our gear and equipment is regularly tested and inspected. We pride ourselves on this and know you expect nothing less!


“I am very happy that I chose to go with White Wolf. Their boats and wetsuits were new and of high quality. The guides were very experienced, nice and polite. At the end of the trip, I was given a USB drive loaded with photos. It was a very nice and unexpected touch.” (Google Review)

Downtown Canmore Office

White Wolf Rafting - Canmore, Alberta - Downtown Canmore Store

When you choose White Wolf Rafting you’ll experience our sense of pride throughout your tour. We share a large office and retail location on 10th Street, just one block away from Main Street, in downtown Canmore, with our sister company, Snowy Owl Sled Dog Tours™.

Our centrally located space offers plenty of nearby parking as well as public transportation stops. Modern and spacious, our office and retail space include stylish changing rooms, which guests love, as well as two bathrooms. We also offer a range of White Wolf Rafting merchandise for sale, including practical things you may have forgotten, like sunglasses. We also feature work by local Bow Valley artists.

Proper Change Rooms

White Wolf Rafting - Canmore, Alberta - Changing Rooms

One extra touch that our guests really love about our tour experience is our changing rooms.

Located in our downtown Canmore office and retail location, our changerooms are convenient and practical.

Plus, let’s face it, it’s way easier and much more comfortable to get changed in our changerooms than beside the river in front of a group.

“Being fans of the Snowy Owl Dog Sled Dog Tours, we wanted to try out their sister company’s white water rafting trips. Everything was seamlessly organized. The wetsuits and gear were all in excellent condition and they had changing rooms at the office which was much nicer than putting the suits on by the river as we had done on different rafting trips! We did the Kananaskis River tour and there were plenty of fun rapids followed by a nice scenic float trip at the end. Afterwards they provided everyone with a cold soda, chips and free photos from the afternoon which was a nice touch.” (Sophie, TripAdvisor Review)

Comfortable Transportation

White Wolf Rafting - Canmore, Alberta - Transport Bus

Another area of our operations that we’re proud of is our comfortable, clean transportation. Our guests are whisked from our downtown Canmore office space to their river tour launch location, either on the Bow River or in Kananaskis.

One of our bus drivers, Pedro, also drives with our sister company and has also been with our company for almost two decades. Guests love Pedro for his fun personality and taste in music. He is often mentioned in guests reviews.

“What a fun afternoon on the river with such a thoughtful and prepared team. Will, ‘Pedro’ the bus driver and the entire group were a pleasure to deal with; we look forward to trying the class 4 tour next year!” (Ian O., Google Review)

Family Owned, Local Business

We’re proud to be a local, family-owned and operated business. Our ties to this land set us apart from the competition. White Wolf Rafting owner, Jereme Arsenault grew up in the Bow Valley and has been going on adventures in the outdoors of Alberta his whole life. Creating employment opportunities and contributing to the local economy through a low-impact eco-tourism business is important to us. Support locally owned businesses!!

White Wolf Rafting - Canmore, Alberta - River Gear

 Try a White Wolf Rafting Tour and see for yourself!