Founded by Jereme and Caitlin Arsenault, White Wolf Rafting was born out of a deep connection to the Bow Valley, where our roots run as deep as the rivers we navigate. Jereme grew up exploring these landscapes, and his love for this place has only grown stronger over time. His family has a long history of adventure and stewardship, starting with Jereme’s grandfather, Robert ‘Bob’ Mickelson, one of the original Alberta Parks rangers. That spirit of adventure was passed down through the generations, and today, we’re proud to continue sharing it with our guests.

Jereme’s parents, Charlie and Connie Arsenault, founded Snowy Owl Sled Dog Tours in 1983, bringing the first sled dog touring experience to the Bow Valley. They showed countless people the magic of the outdoors, and that passion for sharing Alberta’s natural beauty became the foundation of our family business. White Wolf Rafting is the next chapter in that story, carrying on the tradition of offering top-tier outdoor experiences while staying true to our local roots.

We’re a family business through and through, and our ties to this land are what make us who we are. From the very beginning, it’s been about more than just adventure—it’s about the connection to the place, the people, and the memories made along the way. We’re here to help others experience the beauty, thrill, and joy that this valley offers, whether you’re here for the rapids or simply to soak up the scenery.